Market Research with Web Scraping

Gather competitive intelligence, industry trends, and market data at scale. Analyze competitor strategies, product launches, and customer feedback.

8 min read
Try Apify Editorial
Updated: 2026-01-03
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TL;DR

Web scraping turns the entire internet into your research database. Track competitor product launches, monitor industry news, analyze customer reviews, and gather market size data. What used to take a research team months now takes hours.

What Can You Research with Scraping?

Research Type Data Sources Insights
Competitor Analysis Websites, press releases, job postings Strategy, hiring focus, product roadmap
Industry Trends News sites, blogs, social media Emerging technologies, market shifts
Customer Research Reviews, forums, Q&A sites Pain points, feature requests, objections
Pricing Intelligence E-commerce sites, pricing pages Competitive positioning, discount patterns
Market Sizing Directories, databases, public filings TAM, company counts, market share

Competitor Intelligence Signals

Track these signals to understand competitor strategy:

Job Postings

Companies hiring AI engineers are building AI products. Hiring sales reps in new regions means expansion. Job postings reveal strategy 6-12 months ahead.

LinkedIn Jobs Scraper →

Press Releases & News

Track product announcements, partnerships, funding rounds, and executive changes. Google News scraping gives you real-time competitive intelligence.

Google News Scraper →

Product Catalog Changes

Monitor competitor websites for new products, discontinued items, and feature updates. Weekly scrapes show you what's changing.

Review Analysis

Competitor reviews reveal their weaknesses. "I wish it had..." and "The worst part is..." are product development gold mines.

Market Sizing with Scraped Data

Calculate TAM (Total Addressable Market) by scraping industry directories:

  1. Identify company databases - LinkedIn, Crunchbase, industry directories
  2. Scrape company listings - Extract company names, sizes, and industries
  3. Filter by your ICP - Apply criteria like size, location, tech stack
  4. Calculate market size - Count × average contract value = TAM

Building a Research Pipeline

Weekly Research Schedule:

Monday: Scrape competitor product pages
Tuesday: Collect industry news and press releases
Wednesday: Gather customer reviews and social mentions
Thursday: Extract job postings from top 10 competitors
Friday: Compile insights into research report

Recommended Research Actors

Website Content Crawler - Scrape entire competitor websites

Google News Scraper - Track industry news and competitor mentions

LinkedIn Company Scraper - Extract company profiles and employee counts

Crunchbase Scraper - Get funding, valuation, and company data

Cost Comparison

Research Method Cost Time to Insight
Research analyst $5,000-10,000/project 4-8 weeks
Market research firm $20,000-100,000 8-16 weeks
Automated scraping $100-500/month Hours to days

Start Your Research

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FAQ

How do I organize scraped research data?

Use a data warehouse like BigQuery or Snowflake. Create separate tables for competitors, news, reviews, and job postings. Build dashboards in Looker or Tableau.

Can I scrape behind paywalls?

Avoid scraping content that requires payment or login. Stick to publicly visible information. For paywalled data, use official subscriptions.

How fresh does research data need to be?

News and social: daily. Competitor websites: weekly. Market sizing data: monthly or quarterly.

Ready to Get Started?

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